Financial Planning for Professional Athletes
Build a Legacy That Lasts
The Financial Game Plan for Athletes
Professional athletes face unique financial challenges—rapid income growth, short career spans, and early retirement. Branning Wealth Management specializes in wealth management for professional athletes, providing structure and discipline to help you turn short-term earnings into lifelong wealth. Our team, including former NFL player and advisor Kelly Jennings, understands firsthand the financial pressures and opportunities that come with life in professional sports.
Our mission is simple: help you make smart, sustainable financial decisions that support your goals during your playing years and long after.
Our Financial Services for Professional Athletes
Our specialized services are designed for the unique financial lives of professional athletes—delivering structure, stability, and long-term security through every stage of your career.
We operate like a personal financial office—handling everything from budgeting to investment oversight, insurance reviews, and collaboration with your agent, attorney, and accountant.
Our portfolios balance long-term growth and short-term stability, ensuring consistent income through market changes. We focus on diversification, protecting your wealth from the volatility of your profession.
Contract Collaboration
While your agent negotiates terms, we help you understand their financial implications—projecting after-tax income and planning how to allocate it responsibly.
We analyze large purchases—homes, vehicles, businesses—to determine what’s affordable and sustainable, protecting against overspending that can derail long-term goals.
We review coverage for disability, liability, and loss-of-value policies. We also develop savings strategies that allow you to self-insure later in life.
The Unique Financial Challenges of Athletes
Athletes face unique financial challenges that require thoughtful, strategic planning. Because most earn the majority of their income in their 20s and 30s and retire before 40, it’s essential to make that wealth last for decades. From managing sudden wealth and complex multi-state taxes to balancing lifestyle goals and family pressures, every financial decision carries long-term impact. Our team helps you preserve and grow your earnings, ensuring lasting financial security and a smooth transition into post-career opportunities.
Why Athletes Choose Branning Wealth
We understand the unique financial challenges athletes face during and after their careers. Our approach blends insider experience, fiduciary integrity, and coordinated support to help you build lasting wealth and peace of mind.
Experience That Speaks Your Language
Kelly Jennings, former NFL first-round pick and current advisor at Branning Wealth Management, knows the athlete’s world from the inside. His experience helps bridge the gap between the locker room and long-term financial success.
As a fee-only fiduciary, we’re legally and ethically bound to act in your best interest. We don’t sell products or take commissions—our focus is solely on helping you make the most of your money.
Team-Based Coordination
We collaborate with your agent, accountant, and attorney to ensure every aspect of your financial life works together.
Privacy & Trust
Every client relationship is handled discreetly and confidentially. We value trust and professionalism, keeping your financial affairs private at all times.
Frequently Asked Questions
Do you only work with NFL players?
We serve athletes from all sports, including NFL, NBA, MLB, and other professional leagues. Our strategies are tailored to the unique income structures of each sport.
Why do I need a financial advisor if I already have an agent?
Your agent manages your contract. We manage what happens after—investing your income, planning for taxes, and building a sustainable financial future.
What happens if I’m cut or injured?
We plan conservatively so you remain financially stable even if your career ends unexpectedly. That includes emergency reserves and the right insurance protections.
Can my family be involved in meetings?
Absolutely. We encourage open communication with family members you trust to help them understand your plan and goals.
Do you help with charitable giving?
Yes. We help athletes set up charitable foundations or donor-advised funds to give back to their communities responsibly and tax-efficiently.
Your career may have a time limit, but your financial success doesn’t have to. Branning Wealth Management helps athletes turn professional earnings into lasting wealth, stability, and impact.
Contact our team today to start planning for your financial future—on and off the field.